ABOUT
I’m an industry leader who orchestrates marketing strategies like a pro while also mastering the chaotic but oh so sweet art of mom life with two energetic kids! With over 10 years of experience, I’m passionate about collaboration and love working across various disciplines, including Online Growth, Content Development, UX, Brand Identity, and Visual Design—because why settle for just one skill when you can juggle them all?
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As a creative strategist, I drive impact for brands through integrated digital marketing, specializing in social media for everyone from scrappy small businesses to ambitious startups. My approach combines creative intuition with data-backed insights, ensuring I connect business objectives with customer needs—and keep my sanity intact. When I’m not busy conjuring up brilliant ideas, you’ll find me negotiating snack time treaties or crafting elaborate bedtime contracts.
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Experience
Adelaide
Metrics
Creative Brand and Design Strategist
Freelance Consultant
May 2024 to October 2024
adelaidemetrics.com
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Spearheaded the design and optimization of visually stunning and high-converting landing pages, leading to a 50% increase in lead generation through strategic layout and persuasive copy.
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Developed and maintained the Webflow marketing site, implementing custom code and HubSpot integrations to improve user experience and streamline marketing efforts.
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Crafted compelling digital assets, including campaign creatives, marketing emails, and social media posts, resulting in a 40% boost in online engagement and brand visibility.
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Created impactful digital and print collateral, such as decks, case studies, one-sheets, and long-form content, effectively conveying brand messages and driving customer conversions.
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Conceptualized and designed innovative promotional materials for events, swag, and client gifts, moving beyond traditional corporate designs to enhance brand appeal and memorability.
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Ensured brand consistency across all channels by meticulously following brand guidelines, achieving a 30% increase in brand recognition and loyalty among target audiences.
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Collaborated with the Creative Director, Head of Marketing, and CEO to align design and messaging strategies, ensuring cohesive marketing campaigns that resonate with clients and stakeholders.
Seekr
Technologies
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Spearheaded the redesign of the UX/UI for the Seekr News browser app, resulting in a 20% reduction in bounce rate, driving increased app downloads, and enhancing user satisfaction and retention.
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Led the comprehensive evolution of Seekr's current new's brand identity, encompassing styling, guidelines, typography, and overall tone, to ensure cohesive branding across all platforms.
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Led a team of 5 creatives, achieving a remarkable 110% increase in overall social footprint through engaging content across organic and paid media channels, showcasing effective social media engagement.
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Designed and developed digital and print ads, boosting brand awareness by 60%, particularly during large-scale events, for multi-platform marketing.
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Developed effective email campaigns, resulting in a significant increase in audience engagement.
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Crafted compelling stories in long and short term video that garnered an increase in impressions and effectively conveyed the brand's mission, reflecting conceptual campaign thinking.
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Oversaw social media strategy, optimizing impact for both B2B and B2C audiences, with quantifiable results in both organic and paid media, using an adaptive mindset.
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Collaborated with internal teams at Seekr to align content with strategy, resulting in impactful marketing initiatives and campaigns
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Recruited, hired, and developed a team of talented professionals capable of delivering high-quality design
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Created solutions, resulting in a 70% expansion of the Marketing and Design team with 5 team members.
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Formulated unique marketing plans and strategies to engage and activate new and current users, resulting in a 45% increase in user engagement.
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Designed materials for conferences and special events, including banners, videos, promotional materials, and giveaways for both print and digital platforms.
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Conducted statistical analysis using relevant analytical tools related to ad/marketing campaigns to maximize effectiveness and ROI, achieving a 30% improvement in campaign performance, revealing data-driven insights.
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Improved Bodis and Ads.com brand messaging by working on and adjusting content to be more cohesive across platforms, leading to a 25% increase in brand recognition.
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Developed and implemented comprehensive marketing strategies that enhanced agent success, resulting in a 50% increase in agent satisfaction and engagement with marketing tools.
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Created and maintained a suite of company pieces and agent templates, including emails, digital content, social media posts, and listing presentations, ensuring a cohesive brand presence across all platforms.
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Delivered high-quality design work within established timelines, adhering to brand standards and enhancing the overall visual identity of ONEsir.
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Produced a diverse range of corporate marketing materials, including ads, videos, GIFs, and email campaigns, driving a 35% increase in audience engagement and brand visibility.
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Interpreted project requirements to develop creative concepts that effectively addressed client needs, leading to a 40% improvement in project outcomes and client feedback.
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Enforced brand consistency across all marketing materials, achieving a 25% increase in brand recognition and trust among agents and clients alike.
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Fostered a culture of creativity and collaboration within the team, generating new ideas and fresh concepts that enhanced productivity and reduced project turnaround time by 20%.
Skills
Adobe Creative Suite
Illustrator
Photoshop
Lightroom
InDesign
After Effects
Premiere Pro Dreamweaver
Figma
XD
Google Suite
Microsoft Office
Trend Analysis Creative Strategy
Content Creation
Creative Leadership
Team Management Social Media -
TikTok, Instagram, YouTube, Facebook
Project Management
Brand Identity
Design Strategy
Organic/Paid Media
CSS//HTML5//Java
Databases
Front/back-end Development
Figma/Wireframing
Web Design
Ecommerce
WordPress
Wix
Shopify
Squarespace
Google Ads