TM

Hello, this is Taylor.

I Specialize in Brand Development, Graphic Design and Visual Content Creation

Bachelor of Fine Arts | Photography & Graphic Design

Barry University // Miami, Fl // 2011-2015

My name is Taylor McGhee. Since completing my Bachelor's degree in Fine art Photography with a minor in Graphic design, I currently co-own a Media company in Miami FL. Growing Onyx Media has enabled me to develop not only my organization skills using different styles and techniques; it has also strengthened my ability to absorb a brief quickly, adapt to varying work conditions and personality types, work promptly and efficiently, and deliver high-quality work within tight timeframes and deadlines.

 

I also worked in the marketing department for a luxury Real estate brokerage in South Florida. The duties of my essential role in the marketing department include but aren't limited to the creation of company pieces and agent templates: email, digital, social media, listing presentations and print. Working on a variety of corporate marketing materials: ads, videos, gifs, materials for websites, email campaigns, etc. Assisting in delivering high-quality design work within the agreed timelines while enforcing consistency of the brand on all marketing materials.

As a designer I interpret the needs of each project and translates those needs into creative concepts that suit the project's purpose as well as thinking creatively to produce new ideas and fresh concepts.

I am adept with all the Adobe programs. I am known for my attention to detail, and an enthusiastic, efficient and a quick learner. I am also personable and outgoing, work well with different personality types, and deal with unexpected turns of events calmly and effectively. I have an organized and structured approach to work and always pre-plan every aspect of any design.

 

I am also an advocate for the city of Overtown in the Common Good Initiative, a 12-month resident leadership development program designed to build community capacity and sustainability through enhanced community-based leadership.

About

  • LinkedIn
  • Facebook
  • Instagram

Strengths

Social Commitment // Organization // Creativity // Communication Teamwork // Time Management // Leadership

Experience

Bodis // Ads.com

In my role at Bodis/Ads.com I focus on the following:​

  • Formulating a marketing plan to engage and activate new and current users.

  • Creating and managing, engaging and unique content across various channels such as: Facebook, Twitter, Instagram, Blog, and email newsletters.

  • Design material for conferences and special events: banners, videos, promotional material, giveaways.

  • Performing statistical analysis related to ad/marketing campaigns for maximizing effectiveness and ROI; then defining and analyzing metrics to measure success.

  • Improving Bodis and Ads.com brand messaging by working on and adjusting content.

Design and Marketing Director // September 2020 to Present

Web design and marketing design needs for Bodis and Ads.com, including:

  • Graphic design

  • Banner design (Web + Print) 

  • UX/UI design

  • Social media content

  • Posters, postcard, flyers etc.

  • Emails/newsletters

  • Product packaging

  • Print material 

  • Landing pages

ONE Sotheby's International Realty

Graphic Designer // January 2019 to September 2020

Responsibilities included:

  • Creation of company pieces and agent templates: email, digital, social media, listing presentations and print

  • Work on a variety of corporate marketing materials: ads, videos, gifs, materials for websites, email campaigns, etc.

  • Deliver high-quality design work within the agreed timelines and ID standards

  • Help enforce consistency of the brand on all marketing materials.

  • Interpret the needs of each project and translates those needs into creative concepts that suit the project's purpose.

  • Thinking creatively to produce new ideas and fresh concepts.


Position goals:

  • Agent Success: Agent satisfaction and impact in their marketing activities.

  • Consistency: A consistent look and feel across company brand and agent marketing materials.

  • Productivity: Utilize existing templates and working files as much as possible to deliver great work in less time.

Specific tasks:

  • Web design + development

  • Graphic Design

  • Videography + post production

  • Photography + retouch

  • Design marketing and ad material

  • Email Marketing, Printing Collateral

  • Creation of Weekly Email Blasts

  • System Management

  • UX/UI Design

Skills

CSS//HTML5//Java

Databases

Front-end Development

Web Design

Ecommerce

WordPress

Wix

Shopify

Squarespace

Google Ads

Adobe Creative Suite

Illustrator

Photoshop

Lightroom

InDesign

After Effects

Premiere Pro

Dreamweaver

XD

Microsoft Office

Graphic Design

Typography

User Experience (UX)

User Interface Design (UI)

Photography

Photo Retouching

Video Production

Video Editing

Branding

Social Media

  • Web design + development

  • Graphic Design

  • Videography + post production

  • Photography + retouch

Lead Web/Graphic Designer // March 2015 to Present

Onyx Media Group LLC

  • Developed and maintained front end and back end functionality of website

  • Writing cross-browser compliant XHTML, CSS & Java

  • Managing several databases and reporting tools

  • Photography + retouching products for website

Head Web Developer/Product Photographer // October 2015 to September 2016

Art By God

  • Developed design briefs that suited the client's purpose

  • Used innovation to complete a design brief

  • Coordinating with outside agencies, art services, printers

  • Managed and monitored all social media platforms including responding to all reviews

  • Created and posted new engaging content daily/weekly

  • Gathered analytics for all platforms

Social Media Director/Graphic Designer // September 2016 to March 2018

J. Milton and Associates